Starting a retail brick-and-mortar business can be a daunting endeavor, especially for those who are new to the industry and unsure where to begin. Our business consulting services are specifically tailored to support individuals and entrepreneurs embarking on the journey of launching a retail brick-and-mortar maker business. Whether you're passionate about handmade crafts, artisanal goods, or bespoke products, our phenomenal consulting team is here to guide you every step of the way. From creating a compelling business plan and identifying the perfect location to sourcing suppliers, setting up operations, and establishing a strong brand identity, we provide the expertise and support you need to turn your vision into a successful reality. Let us be your trusted partner in navigating the complexities of starting and growing a retail brick-and-mortar maker business, so you can focus on bringing your unique creations to the world.
Michelle has 15 years of experience in the Bath Body industry with over 8 years running a brick-mortar bath body gift store. Michelle's expertise in the bath and body industry, coupled with her extensive experience running a successful brick-and-mortar gift store, positions her as a valuable resource for aspiring entrepreneurs looking to enter this market. Here's an outline of Michelle's personal journey and the insights she can share:
1. Choosing a Name for Your Company:
- Michelle can provide guidance on selecting a name that reflects the brand identity and resonates with the target audience.
- She can discuss the importance of conducting thorough research to ensure the chosen name is not already in use and can be legally protected.
2. Insurance and Registrations:
- Michelle can advise on the types of insurance necessary for a retail bath and body business, such as general liability insurance, product liability insurance, and property insurance.
- She can share insights on the required registrations, permits, and licenses, including business licenses and sales tax permits, based on her own experiences navigating these regulatory requirements.
3. Trademarking Considerations:
- Michelle can provide an overview of the trademarking process and its benefits in protecting the brand's intellectual property.
- She can discuss factors to consider when deciding whether to trademark the company name, logo, or specific product names, weighing the costs and potential advantages.
4. Selling Online:
- Michelle can share her insights on establishing an online presence, including creating a user-friendly e-commerce website and leveraging online marketplaces.
- She can discuss strategies for driving traffic to the online store, optimizing product listings, and providing exceptional customer service in the digital space.
5. Selling at Craft Shows:
- Drawing from her experience, Michelle can offer practical tips for participating in craft shows and artisan markets.
- She can discuss aspects such as booth setup, product presentation, pricing strategies, and engaging with customers to maximize sales and brand exposure during these events.
6. Opening a Retail Bath and Body Store:
- Michelle can be a comprehensive guide to opening a brick-and-mortar bath and body store, covering aspects such as location selection, store layout and design, inventory management, and staffing.
- She can share her insights on creating a unique and inviting store atmosphere, developing effective marketing strategies to attract customers, and fostering a positive shopping experience.
- Merchandising Strategy Development
- Visual Merchandising and Store Layout Optimization
- Inventory Management Solutions
- E-commerce Integration and Digital Marketing
- Customer Experience Enhancement
- Photography
- Pop Up/On Location Boutique
- Product Design, Labeling
- Wholesaling
- Worksheets, Graphs, Charts
Michelle weave's in personal anecdotes, lessons learned, and practical advice gleaned from her years of hands-on experience in the industry. By sharing her journey and insider information, she can inspire and empower aspiring entrepreneurs to navigate the complexities of starting and running a successful retail bath and body business.
PAYMENT/CANCELLATION POLICY: Payment in full is required to secure your spot; consulting is non-refundable. If you cannot attend the scheduled session, we can reschedule your available time or left over time.
Enroll today and give your BUSINESS a firm kick-in *^&!# that it needs to be successful.
